Mister Transmission partners with Vast-Auto Distribution for expansion into Quebec

MMO Group, the franchising arm of Vast-Auto Distribution is now the exclusive Master Franchisor of Mister Transmission for the province of Quebec.

TORONTO, Aug. 28, 2015 – Mister Transmission, Canada’s largest chain of transmission and technology experts is beginning a significant expansion into the Quebec market, expected to result in the opening of 20 new locations in the next several years.  This growth initiative begins today with the announcement of a long-term development agreement with MMO Group, Vast-Auto Distribution’s auto care franchising division who owns and operates Mister Muffler, Monsieur Muffler, and OCTO Auto Service Plus with a combined 80 automotive repair facilities across Quebec and Ontario.

Under the terms of the agreement, Mister Transmission has granted Master Franchise rights to MMO Group for the province of Quebec with the objective of developing the brand and increasing its presence in the region.

Quebec has proven to be a large identifiable market for automotive aftermarket service providers, and currently there is no one like Mister Transmission in this marketplace. “We are always searching for ways to strategically exploit our current automotive franchising expertise and resources to differentiate ourselves.  We believe this partnership with Mister Transmission provides a unique specialization that will diversify our franchise portfolio without competing with our current brands,” says Daniel Malandruccolo, Vice President, MMO Group. “It is a very welcoming arrangement, they provide automotive aftermarket management expertise in Quebec, and we supply our brand with over 50 years of tools for success,” says Randall Moore, President and CEO, Mister Transmission (International). “We are very proud to be new partners with MMO Group, and can foresee them exceeding the forecasted growth plans.”

With shops in almost every province across Canada, it has been a long-term goal to one day expand the Mister Transmission brand into Quebec. This new partnership is sure to offer added value to the province, more to come from this iconic brand.

MMO Group is actively seeking potential Mister Transmission franchisees interested in a business opportunity throughout the province of Quebec.  The company has made the franchising opportunity especially interesting by offering a franchise initiative that includes a well-recognized brand, dedicated support staff, advertising support, and financial assistance.

For more information on franchising opportunities with Mister Transmission, please communicate with Yvon Jutras, Business Development Manager at yjutras@vastauto.com or by phone at (514) 233-7744.

About Mister Transmission (International)

Mister Transmission is Canada’s leading chain of transmission and technology experts. Mister Transmission has spent more than 50 years keeping customers on the road. With more than 65 locations coast-to-coast, Mister Transmission is able to offer outstanding warranty protection, expert service, and quality transmission repairs. For more information, visit www.mistertransmission.com or monsieurtransmission.com.

About MMO Group

MMO Group is headquartered in Montreal, Quebec and operates as an automotive franchise company that offers complete business solutions to franchised automotive repair facilities.  The company’s retail operations include a total of 80 franchised and company-operated automotive service centers across Quebec and Ontario under the Monsieur Muffler, Mister Muffler, and OCTO Auto Service Plus brands.  Collectively, the three brands have been servicing vehicles for nearly 100 years.  As a franchise operator, MMO Group is dedicated to providing its franchise owners with a proven business system that includes the technical, management and marketing support they require to succeed.  For more information, visit monsieurmuffler.com, mistermuffler.com or octoautoserviceplus.com.

About Vast-Auto Distribution

Vast-Auto Distribution is headquartered in Montreal, Quebec and is a leader in the distribution and marketing of automotive parts for the repair of vehicles in Eastern Canada. Operating the Auto Value, Monsieur Muffler, Mister Muffler, and OCTO Auto Service Plus banners, Vast-Auto offers its customers a complete business solution including a broad range of quality parts, innovative marketing programs, training and business management systems.  Vast-Auto Distribution is a shareholder of the Aftermarket Auto Parts Alliance, one of the largest auto parts distribution and marketing organizations in the world with over 5,000 parts stores and certified service centers throughout North America. For more information, visit vastauto.com.

For media inquiries please contact:

Mister Transmission (International), Belinda Dodaro, belinda@www.mistertransmission.com, (905) 884-1511 ext. 226; MMO Group, Pierre Lafrance, plafrance@vastauto.com, (514) 955-2237.
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