In 1963, Mister Transmission co-founders Bruce Brillinger and Jerry Etkin opened the doors to Canada’s very first specialized transmission service centre in Richmond Hill, Ontario. For the first time, Canadians could take their vehicle to a specialist instead of being forced to take their car back to the dealer. Customers now had a choice.
We received such a great response that we opened additional stores in Barrie, North Bay, Brampton and Burlington. In 1969, the automotive aftermarket business really took off in Canada. Specialist shops were taking repairs back from car dealerships that were providing poor service for customers, and forcing them into long waiting lists. In 1969 Mister Transmission was converted into a franchise business.
Mister Transmission is still Canada’s most trusted and most recognized brand for transmission service and transmission repairs. We constantly keep up with the latest technology in order to offer our customers the best service. Our iconic orange and black logo and famous jingle: “Hey Mister, you’re a friend of mine,” keep us true to our roots.
We remain consistent. We have stayed true to the specialized model, focusing solely on transmissions. We have never lost track of our core values, we stick to what we know best. We have the training, the technology and the tools to do transmission repair properly, evidenced by a very successful half-century in business.