The key to success when starting a new business is to identify a specific need that isn’t currently being met.
In today’s market, transmission repair is offered by multiple automotive companies, as just one of many on a long list of services. Mister Transmission is the exception. Our competitive advantage comes form the fact that we’ve focused our efforts on a core component of the automotive aftermarket: transmission systems. Transmissions are not serviceable by just anyone. This makes Mister Transmission a great franchise opportunity for aspiring entrepreneurs, because while everybody else is crowding the general repair business, we remain very specialized.
A brief history of the transmission repair business
In the late 50’s in North America there was no traditional aftermarket for transmission repair like we know it today. In fact, if the dealership industry had done their job from the start, there would not be an aftermarket. But they failed to satisfy the basic customer need of quick response to the customers concerns at prices people could afford because they were more focused on selling cars. Up until the 1960’s you could only take the car back to the dealer for problems, there was no one specializing in transmissions. In 1963, that changed!
Like any great business, you identify a need
The need back in the early 60’s was that customers had no choice. Up until then, customers were forced to take their transmission troubles to the dealerships. Besides, transmissions were a mystery to most mechanics, as they were cumbersome and hard to install. Mister Transmission offered a strong choice for consumers. When people discovered that it was fast, friendly and less expensive to take their transmission problems to a specialized technician- the business model became a home run. This model hasn’t changed over the years.
We are consistent. We have stayed true to the specialized model. We don’t deviate from what we do. This translates into our customers knowing and trusting the brand, resulting in people consistently coming to us to address their transmission repair issues.
We have the training, the technology and the tools to help you get started in your business. Contact our head office today and get started on your new journey to business success!
Let’s Get Started
